Nicola's Outlook
All companies have reputations.The question is: do you choose to manage yours or not?
Reputation is the sum of everything a company says and does. All the evidence (and there is a lot of it) points to the correlation between reputation and market share. Therefore, there is a strong business case for companies to proactively manage their reputation and they can best do this by clearly and honestly communicating with their stakeholders.
It's a business axiom that no-one is fired for specifying the brand leader. Your customers might well behave the same way. If they and their colleagues hear and read about you regularly, they are much more likely to consider you for the next contract. There are many people within an organisation who influence the placing of contracts but it is difficult to have a personal relationship with them all. This is where PR can really help. By using the most respected trade, consumer and regional media plus all that the Internet has to offer, blogs and podcasting included, you can build valuable relationships with the people that matter. To do this effectively, you need advice from a PR practitioner who understands your business, your industry context and what motivates your customers.
All companies have reputations.The question is: do you choose to manage yours or not?
Reputation is the sum of everything a company says and does. All the evidence (and there is a lot of it) points to the correlation between reputation and market share. Therefore, there is a strong business case for companies to proactively manage their reputation and they can best do this by clearly and honestly communicating with their stakeholders.
It's a business axiom that no-one is fired for specifying the brand leader. Your customers might well behave the same way. If they and their colleagues hear and read about you regularly, they are much more likely to consider you for the next contract. There are many people within an organisation who influence the placing of contracts but it is difficult to have a personal relationship with them all. This is where PR can really help. By using the most respected trade, consumer and regional media plus all that the Internet has to offer, blogs and podcasting included, you can build valuable relationships with the people that matter. To do this effectively, you need advice from a PR practitioner who understands your business, your industry context and what motivates your customers.
