Introduction
Nicola Prior is an independent PR consultant based in Leeds, West Yorkshire and has run a successful business for 13 years. She is a member of the Chartered Institute of Public Relations and has the rare and prestigious status of Accredited Practitioner of the CIPR. She was a CIPR regional awards finalist in 2006.
Mostly she works with clients in three sectors: energy, offsite construction and holiday. For these clients her work covers product and promotional PR (business-to-business and business-to-consumer), corporate and community relations (including acquisition and divestment projects) and crisis communications. Nicola works for Siemens UK, Shepherd Group, Holiday Cottages Group and for medium sized companies too. In the last year her campaigns for clients include brand development and a suite of promotional tools for a holiday park in France, a successful project for BBC Children in Need (three times featured on BBC Look North in November 2007) and the opening in York of Europe’s largest leisure lodge show “village”.
The skills Nicola offers, acquired over 20 years, are: media relations, business writing, advertising, market research, marketing communications strategy, management of events and graphic design projects, sales and presentation techniques.
