Your Chance to Join

 

‘8 Steps to a Money Making Marketing Plan’

 

Practical 2 x 1 day Workshops

October and November 2006 in Oxfordshire

 

Get the Customers you want now …

What is this programme all about?
Quite simply, ‘the best kick-start’ you and your colleagues could ever get to make sure that you make a success of your business marketing.   It’s a 2 x 1 day programme, 2 weeks apart with Jackie Jarvis, Director of Marketingco and author of business marketing book

‘85 inspirational ways to market your small business yourself’ (publishing date Jan 2007)

During these 2 workshops, you will learn quick, easy, practical strategies and tactics to get on track for some real results. The sessions are packed with powerful information that you can use immediately to attract more of the right customers and grow your business – whatever your business and whatever its size. The two days will be 2 weeks apart allowing you time to assimilate the new information and to complete the first part of your marketing plan.

During The Workshop - 8 Steps to a Money Making Marketing Plan

You will discover:

·         How to create a practical marketing plan that will drive results for your business

·         The importance of preparing the right message for the right market before you start marketing

·         Essential foundation strategies for anyone planning or starting a new business - or launching a new product range

·         How having a compelling business vision sets you up for success

·         How to research your marketplace and uncover real gaps that need filling and problems you can solve.

·         How to learn from your competition and ultimately out- market them

·         How to create a memorable and valuable brand image from the start

·         The power of establishing and marketing to a ‘niche’ group of customers

·         The right way to position your business

·         The route to your own unique selling proposition and ability to easily describe to others what you do

·         How to create a memorable and valuable brand image from the start

·         The right way to package your proposition

·         The 3 fundamental ways to grow any business

·         How to test and measure the return you get from your marketing

·         Dozens of powerful strategies to attract new customers

·         Strategies to build and maintain business with existing customers

·         How to build your profile with Free PR Coverage on radio, TV and in the press

·         How to choose the right marketing methods for your business

·         What to think about when developing your marketing budget

·         How to effectively plan your marketing strategy

·         How to write a Marketing Plan (you will actually leave the programme with a complete Marketing Plan, tailor made by you during the programme)

·         Ways to create a marketing system that is easy and effective to run
                                     ... and much, much more

2 x 1 day Workshops - 2 Weeks Apart

The power of creating the habit of working ‘on your business’ as opposed to just ‘in it’ has to be experienced to be really appreciated. You will meet up with other businesses in a small group environment where you will not only learn from Jackie but from the interaction with others in a similar position to yourself. Away from the distractions of your office, you will be immersed in not just discovering many new approaches - but perhaps most importantly, creating your own practical Marketing Plan. This means that by the end of the seminar, you will leave with a step by step action plan outlining precisely what you need to do to immediately implement some of the best marketing success strategies in the business.

New Business or New Approach

If you are starting a new business this powerful course is ESSENTIAL for you. Not only will you discover from Jackie how to avoid the costly mistakes that can lose many businesses a lot of money, but you'll also be launching your business with the most powerful, proven and effective strategies you need to create the success that you deserve. Don't leave it too late - NOW is the time to master the right marketing and business success skills for your venture.

 

Existing or Growing Businesses
If you run a well established or growing business, you may not up to now have needed to market your business. Maybe your business circumstances or market conditions have changed and you need to do something right now to attract more customers. During your 2 workshops with Jackie, you will uncover many marketing opportunities that will surprise you at their obvious simplicity.

Who is Jackie Jarvis?
Jackie Jarvis is one of Oxfordshire’s popular and authentic business mark eting experts. She, as a director of Marketingco, a marketing consultancy and Printinco, a growing high street Print, Copy and Design Company, has her feet firmly planted in the realities of small business life. She combines the practical with inspirational. She has worked with many small business owners enabling them to make their marketing work and increase their profits by the % they themselves aspire to. Whatever your business and whatever your size, Jackie Jarvis is your direct source for some of the most real and effective marketing advice you could ever get. Don't let this opportunity go by without using Jackie’s expertise to boost your business success.

Is this programme relevant for your particular Business?
Yes, because marketing is all about everything you do to communicate your business with your customers. We all need to do this well in order to build and grow. Marketing is essentially about influencing successfully, influencing more people to buy more from you and your business. This is. relevant to every type of business.

Are you struggling with your marketing?
You've tried various Marketing approaches without the success you expected, or maybe you're frustrated at the lack of new business you're generating, the 2 days you spend with Jackie Jarvis will be highly productive and provide the kick start you need to move forward. Effective Marketing can be the quickest way to turnaround any business – and it doesn’t need to be expensive. Many of the most powerful marketing strategies are completely ‘free’.

Your questions answered
During the programme, you have direct access to Jackie to ask her the most important questions for your business. Jackie’s clients pay her £150.00 per hour for this service one to one.  This is your chance to get your questions answered directly by Jackie Jarvis at a fraction of that cost.


Are you better than your competitors?
Your products or services may well be much better than your competition - in fact you could be offering outstanding value. Unfortunately that's not enough to be successful. To succeed you must know how to market effectively. People need to know about what you do and how much you can do for them. They can’t buy if they don’t know this.

The irony is that your competitors can have a worse product or service than you, but if they are better marketers, they will take your business. The truth is that for you to be successful in business today, you absolutely must be excellent at marketing.

This is the programme that gets you on the right track from the start

This programme is for you if:

·         You want to make your marketing work

·         You are thinking of or have started a new business

·         You have responsibility for Sales and Marketing

·         You own your own business

·         You are Self Employed

·         You are an Entrepreneur with a great idea

·         You want to refresh your business image and service

·         You are relocating or opening a second branch

·         You realise that you need to learn more about marketing if your business is to ever reach it's full potential

·         You are frustrated at the lack of customers you have

·         You want more customers

·         You want to make more money

·         Your business could do better and you want a fast turnaround

·         You want to create the success you deserve by mastering the most important business skill there is . . .  ‘ marketing.’

Here is just some of what you will cover during your 2 days with Jackie Jarvis

From where you are to where you want to be ...

What are the typical marketing mistakes you need to avoid? How to get started creating a money making marketing plan for your business. Why having a compelling vision is vital, how to get clear about what you want to achieve. Mapping out your milestones and setting targets.

Finding a hungry crowd for your product or service

Why finding a market for your product or service is fundamental to your success. How to conduct your research, learn from your competition and potential customers and target solutions to problems that exist. The power of finding a valuable niche market.

The power to influence your ideal target customers

How to stand in your customers shoes; understand their values and motivations and what it is that they actually buy. Tailoring your marketing communication to say the right thing to the right people. Triggering positive responses in the customers mind and getting to ‘yes’.

Marketing foundations - creating a strong basis to build on

Why being clear about exactly what you are selling and its value to the customer is essential. Harnessing the potential power of your marketing message. Developing a memorable brand image and strap-line slogan.

Building your unique sales proposition

How to get to your unique message to your customers. Making your unique sales proposition stand out from the crowd. Removing the buyers’ fears with a guarantee. Drawing out the commitments your service can offer customers that will drive them to your door. Believing in your own value and drawing customers to you as a result.

Proven methods to bring in large numbers of new customers
90% of businesses use just one or two ways of bringing in new customers. For some it’s Yellow Pages, for others it may be referrals. What most of us don’t realise is that there are so many more proven ways for you to target new customers. You will leave the programme with many strategies and tactics to get more customers.

How to get PR coverage in Newspapers, Magazines and on Radio and TV
The best marketing is the FREE advertising that comes with good PR. During the programme, you will discover precisely how to target the media and journalists to get your free coverage. You'll also discover why 98% of Press Releases get thrown in the bin!

Building the business that you have got

It costs more to bring in a new customer that it costs to develop the ones you have. One of your greatest sources of businesses are the people that buy from you now. Imagine the impact on your business if you could increase the amount and the frequency with which they buy from you. Many ways to do this will be covered during the programme

Your Marketing Plan/Blueprint
This programme is about giving you dozens of practical steps that you can take immediately to grow your business. One of the core elements of the programme is helping you to create your ' Marketing Plan.' This is your personal mark eting plan that you will create over the course of the 2 days. Jackie’s goal is for you to leave with a step-by-step personalised plan that will show you exactly how to market your business in the months and years ahead ...

SPECIAL BONUS - Think Marketing Question sets
When you attend this programme you will receive individual copies of Jackie’s special ‘Think Marketing’ question sets. These are the very questions she uses in her one to one facilitation sessions. You can use these questions to facilitate your own thinking in the days and weeks that follow. The right questions are required to stimulated the answers you need

Any Questions? If you have any questions about this programme, call our booking hotline on 01491 833222

10 Reasons Why Your Business and Profits will increase 
after attending this Programme

1.      You will learn some of the most, powerful marketing strategies that you can apply immediately to your business.

2.      You will leave after the 2 days with a set of strategies and a Marketing Plan that you can apply immediately to start impacting profits.

3.      You will know the costly marketing mistakes to avoid.

4.      You will know who you are targeting and what problems they want solving.

5.      You will understand how ‘to be memorable to your customers’.

6.      You will know how to ‘out- market’ your competition and stand RIGHT out from the crowd.

7.      You will have the confidence and the knowledge to attract customers to you now.

8.      You will discover a series of strategies that you can use to increase the spend of existing customers making you more profitable immediately.

9.      You will discover a series of strategies that have been successfully used by business people like yourself to increase their turnover and profits.

10. You will discover how to measure the return you get from your marketing and continue to fine tune to the best results you can.

 

 

We shall look forward to seeing you there –

Book your place now

to avoid disappointment