Marketing Consultancy

From where you are to where you want to be

We help you get there..

Free one hour consultation
Starting with a free one hour consultations we take the time to understand your goals and priorities. We ask the appropriate questions to find out what is going on right now and where the key gaps are. We encourage you to explore who you are targeting, what your research is telling you, and what problems in your marketplace your business is designed to solve. You may also find you need to clarify the products and services you are offering, as well as your ideal target customer and location.

Marketing consultations can either take place over the telephone, we will give you a time and number to call us on, or face to face at our offices in Wallingford, Oxfordshire. To book yours contact us.

What is working and what isn't?
We help you to take a good hard look at your current marketing activities and establish what is working and what isn't.

Why should some one buy from you?
We can help you to establish exactly what your unique selling propositions are and how you can differentiate yourself from the competition. After researching your market place we can help with the correct positioning of your products or services to maximise impact and results.

It's all about communicating the right message to the right people

Communication – fresh eyes looking in
There will probably be many elements of what you do that cost nothing to improve but in doing so potentially can have a great impact on your sales results. We can come into your business with a fresh perspective and look through the eyes of a potential customer.

Simple things like your initial responses to quote requests, the style of the proposals you send out, the speed of follow up, your ongoing communication with both existing and new customers, the style of your emails, how you say thank you for business, referral requests, presentation style, the questions you ask potential customers, the energy and enthusiasm of your team, customer service, dress, signage and much more… you may be too close to your business to see it and that is where our fresh eyes come in.

Succeed with a marketing plan
We have provided a simple template free of charge to download on this site. We can help facilitate your thinking through the key sections. It is extremely useful to get these things down in writing. It forces you to really think about your business. Successful marketing is so much more than just deciding on your next advert.

So we help you to get it right from the start. Understanding you, your business and your goals and tailoring our consultancy to fit.

Business Branding

What is a brand?
A brand is far from snazzy name and a bit of nice artwork. Many people think that a brand is simply the company's logo or corporate identity. It is much more than that

A brand is the memorable message that is created when a company successfully promotes externally the emotional connection it wants its customers to have with its business.

A successful brand cleverly positions its message and its image to fit with a perceived gap in the marketplace. Brand values are also important. These are the internal feelings that the company has about its product or service and they need to be communicated instantly with the target audience.

Why do you need one?

It's is not just national businesses that needs a brand image. What ever sized business you are you need to have a clear identity and be memorable in your marketplace. The better your brand image the more likely you are to sustain business growth. There is no point in spending a lot of money on a website or an expensive brochure before you have properly clarified who you are and what you stand for.

Make Yours a Household Brand

Be Memorable to Your Marketplace

Brand your business
Our branding service is designed for the SME and has been priced and packaged accordingly

We work closely with our design team at Printinco to provide the complete service from research to implementation.

We help to bring out what is unique and special about your business, uncover what your market wants and establish how you could position your message. We then design your brand and your message to your market.

We then advise you on how to utilise that brand as the theme that runs through your complete marketing process.

Prices start with our special re-branding package £3,000 plus Vat

If you are interested in discussing your brand image Contact us.

Copywriting

Making your words sell
We understand how hard it can be to put pen to paper and describe your business in a way that will ultimately motivate people to buy from you. Some times it is harder the closer you are to your product or service. It can be impossible for you to see your own uniqueness. By the use of our special questions we can help you to uncover what your unique selling propositions are and why customers should buy from you. We can then write your copy for you. Brochures, flyers, adverts, emails and website copy what ever you need we can do it for you.

Tell us what you need help with contact us

DIY it
We can also teach you how to do it quickly and easily yourself

Attend out one day seminar the ‘secrets of successful advertising and PR' and you will learn how to write inspiring copy that motivates readers click here for more information.

Websites

Domain names and email addresses

The right name on the door
Just take a look at your current business email address and ask yourself what this says to your customers about your business?

Is it immediately obvious what you do?
Is it an easy name to remember?
Is it easy to type in?

If it is not then this could affect the business that you both get and keep.

Make your identity count
We can help you by both advising you and obtaining a domain name and email address that is a true refection of the business you are in. All you need to do is contact us telling us the business that you do and some of the name combinations you would ideally like to have. We will then do all the rest.

Prices from £100.00 fully inclusive

Quick and Easy Websites
It can take a while to wade through the many options on the market and get baffled by technology in the process, when all you really want to do is get yourself an online brochure that reflects your business professionally, as quickly and as painlessly as possible.

We understand, so that is why we have created our ‘ Walk in Website' and E- Website service'.

3 to 5 pages that do the complete job for you
We have created a number of simple straight forward website templates that we can easily tailor make to suit your business. We will show or email you a template visual for you to see which bits go where, then all you have to do is write the copy and provide the visual images. To make it even easier for you we can either provide you with some web copy guide lines or for an extra charge we can write it for you.
This 3 page website includes a home page, services (with drop down menu) and contact us page.
The page with the drop down menu can be as long as you need it to be.

Great value for money
Our basic 3 page website can be yours for only £399.00 plus vat
For additional pages simple add £100 plus vat to the basic price
Once we have the visual images and copy your website can be up and running within 7 days, it is as easy as that. Contact us now.

Added value extra's services
For those of you who want a bit more than an online brochure and want to generate leads and keep in touch with customers, we can help you do that too. We want to help you by pass all the confusing techo jargon that can stop you in your tracks and provide a number of very useful additional services.

Mentoring and Coaching Programme

Ultimately we want you to succeed with the ongoing marketing of your business yourself. Our programmes are designed to help you to manage your marketing with a mentor and coach at your side, for a period of time after which you will be able to be independent if you choose to be.

‘Give a man a fish and he eats for one night… teach a man to fish and he eats for a life time'

We design a programme to suit both you and your business needs and a number of hours a month for you to use either in a face to face, hands on, telephone advice or by email.

We like to work with a small number of companies closely for a period of time, and less than 4 hours a month looses the connection we need to make this work well for you.

Prices
Our prices start at £400.00 per month for 5 hours and a 6 month commitment plus £100.00 per hour for additional face to face work and £75.00 per hour for copy writing and follow up work.

If we work without a 6 month commitment our prices are £150.00 per hour and £75.00 for copy writing and follow up work.

Brochure Design
Visual image is vital when you want to create an impression on your customers. The right pictures can bring your products and services alive as well as impacting on the reader's emotions. Clarity is vital in communicating the value of what you do. There are many elements to consider when you are creating a business brochure. We help you to think about what you want your brochure to achieve, as well as, offering a full design and copy writing service.

Commercial Photography
If you need some unique photographs to sell your products and services we can provide a commercial photographer to work with you to achieve that aim.

So if you need a brochure designed contact us for an initial discussion.

Contact us on ( 01491 ) 833 222